In today's world, influencer marketing is the most powerful marketing strategy out there. Part of my journey as a creative entrepreneur has been discovering how to build out high-growth, high-engagement and high-converting ambassador programs and influencer marketing campaigns.
Recently, I ran a successful campaign that lead to the development of a global ambassador program with over three hundred engaged ambassadors and growing. The program is active on social media and in secret groups. Using email and social media marketing, this ambassador program has lead to the highest conversion rate of all campaigns I have ever run at an approximate 50% conversion.
Influencer marketing is a space I am actively moving into, researching and experimenting in.