Connectiv8

I'm the founder of Connectiv8, a student-run, middle-man business connecting businesses with student talent over freelance projects. During my active years, I acted as the CMO. Born out of passion and a real pain-point, Connectiv8 seeks to bridge the gap between real-world work and post-secondary education. I am a large advocate for educational reform. Connectiv8 ran for five years and partnered with numerous businesses. The team developed an interactive web application. The company was 2016's Advancing Canadian Entrepreneurship pitch competition winner. It was also been the recipient of QYourVenture Funding. Connectiv8 taught me three main things: 1. Business is more fun than school 2. Team building is the most important aspect of any business 3. The power of "enrolment"

2015
LINKS:
Website:  www.connectiv8.com
Facebook:  @connectiv8
Full Connectiv8 Logo
Full Connectiv8 Logo  -  Note the use of symbolism, an infinity symbol, flipped on it's side to create "ate" as the number '8'. The trademark symbol for Connectiv8 is the infinity symbol, representing businesses and students in collaboration with each other.
Fun Connectiv8 team photo with logo
Fun team photo with logo watermark.
Fun team photo with logo watermark.
Team portrait photo with logo watermark.
Promotional image used for Connectiv8 Marketing Week in March 2016
Promotional image used for Connectiv8 Marketing Week in March 2016.
Promotional image used for Connectiv8 Marketing Week in March 2016
Promotional image used for Connectiv8 Marketing Week in March 2016.
Promotional image used for Connectiv8 Marketing Week in March 2016
Promotional image used for Connectiv8 Marketing Week in March 2016.
Project form created for Connectiv8
Project form created for Connectiv8 participants to fill out online, link found on the Connectiv8 website (www.connectiv8.com). Businesses are required to fill out this form before any project may be posted on the website. With this form, design was important, as all client touch points are considered branding opportunities.
Graphically enhanced photo of students
Graphically enhanced photo of students for visually appealing Connectiv8 feed content. These students completed a project and were interviewed by the Connectiv8 Marketing Team.
Graphically enhanced photo of students for visually appealing Connectiv8 feed content
Graphically enhanced photo of students for visually appealing Connectiv8 feed content.
Graphically enhanced photo of students for visually appealing Connectiv8 feed content
Graphically enhanced photo of students for visually appealing Connectiv8 feed content.
Graphically enhanced photo of students for visually appealing Connectiv8 feed content.
Graphically enhanced photo of students for visually appealing Connectiv8 feed content.
Promotional image used for Connectiv8 Marketing Week in March 2016
Promotional image used for Connectiv8 Marketing Week in March 2016.
Image taken from the Connectiv8 Brand Manual Version 2. Branding has been important for Connectiv8 since it's beginnings, because Connectiv8 is user intensive. In order to attract students, and businesses alike, Connectiv8 relies on clear messaging, bright colours, and vibrant content. This manual has since been updated, and is in continuous development and refinement.
Numerous small, simple eye-catching typographic ads have been put out by Connectiv8
Numerous small, simple eye-catching typographic ads have been put out by Connectiv8, onto our feeds (such as Facebook). Images are always more effective than text at catching the attention of potential users.
Numerous small, simple eye-catching typographic ads have been put out by Connectiv8, onto our feeds (such as Facebook). Images are always more effective than text at catching the attention of potential users.
Connectiv8 Transition Manual created for the incoming Connectiv8 Team at Queen's University, 2016. All content and design.
Snapshot of an unfolded, early brochure released by Connectiv8.
Snapshot of an unfolded, early brochure released by Connectiv8.
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